How to use the Market Insights tool for fundraising and hiring
Founders can now take advantage of Carta's Market Insights tool to gain crucial insights for both fundraising and hiring. This powerful resource enables founders to make data-driven decisions and strategically plan for their company's growth. By accessing these insights, founders can optimize their fundraising strategies and ensure their hiring packages are competitive, setting their teams up for success.
How to access the Market Insights tool
Navigate to Essentials > View Market Insights.
For fundraising, click on the Fundraising Insights tab.
Enter the Fundraising Round, the Region where the company is located, and the Industry.
For priced rounds, the tool provides data on:
Distribution of Valuation
Median Cash Raised
For SAFE rounds, the tool offers insights on:
Distribution of Valuation Caps
Commonly appearing terms in SAFEs
Companies categorized by the number of investors in a SAFE round
Hiring Insights
For hiring, click on the Hiring Insights tab.
Founders can view:
Compensation benchmarks: Understand how much to pay early hires based on salary and equity benchmarks from Carta Total Compensation.
Determine option pool size: Use data insights from Carta to guide your decision on the size of your option pool.
First hire equity benchmarks: Understand how much equity companies are granting to their first hires.
Explore private market trends with Data Desk
Visit Carta's Data Desk to access to real-world data on startup valuations, fundraising trends, and private market conditions.
Powered by our extensive database of private company equity information, you’ll find:
Data-driven reports & analysis
Trends on valuations & fundraising
Aggregated insights to understand market shifts