What is the Discount for Lack of Marketability (DLOM)?

When valuing closely-held (private) companies, valuators typically apply a discount for lack of marketability (DLOM) to the share price to account for the fact that private company shares are not completely liquid.

In other words, one should expect to pay less for a closely-held (private) share of stock than that same investor would pay for a publicly-traded, fully liquid security.